Short answer
X analytics live under the Analytics or post activity views in the app and on x.com; they show impressions, engagements, engagement rate, profile visits and follower changes, and X has moved most detailed analytics into its paid Premium tiers.
Key takeaways
- Impressions count how often a post was shown; engagements count interactions.
- Detailed analytics increasingly require X Premium; free accounts see limited numbers.
- Compare posts by median performance and look for patterns, not single spikes.
X analytics answer two questions: how many people saw a post, and how many did something about it. Where you find them, and how much detail you get, depends on your subscription.
Where are X analytics?
On a single post, tap the views count or "View post analytics"; for your account, open Analytics from the menu (Premium) or Creator Studio-style dashboards on x.com.
X has moved analytics around more than once. Look for an Analytics item in the left menu on x.com or under your profile menu in the app. Free accounts see public counts on each post; subscribers get account dashboards with trends over time.
What do the metrics mean?
| Metric | Meaning |
|---|---|
| Impressions (views) | Times the post was shown on screen |
| Engagements | Total interactions: clicks, likes, replies, reposts, profile clicks, expands |
| Engagement rate | Engagements รท impressions |
| Profile visits | Clicks through to your profile |
| Link clicks | Clicks on URLs in the post |
| New follows | Follows attributed to the post |
| Video views and completion | Plays and how much was watched |
How do I use them?
Find what your best posts have in common, then do more of it.
- Sort your last 30 to 90 posts by engagement rate.
- Look at the top ten: topic, format (text, image, thread, video), time posted, length.
- Look at the bottom ten the same way.
- Change one thing next month and compare medians.
Profile visits and follows matter more than likes if you're trying to grow. A thread with fewer likes but many profile visits is doing its job.
What changed in 2026?
More analytics moved behind paid tiers.
X has tied creator features to Premium for a while, and during 2026 it narrowed what free accounts see. If analytics are central to your work, check which tier includes them before subscribing; see X Premium explained.
Questions people ask
Are X analytics free?
Basic post counts (views, likes, reposts) are visible to everyone. Detailed analytics dashboards have moved behind Premium tiers; in 2026 reports said much of it now sits in Premium+.
What's a good engagement rate on X?
It varies hugely by account size and topic. Compare against your own average and aim to raise it over time rather than chase a universal number.
Why do my impressions differ from views shown on the post?
They should be close; small differences come from timing and how X counts repeat views in different places.