Guides · 8 pages
The money side of X. Ad guides follow X Ads Manager as it works now; creator guides cover the 2026 switch from revenue sharing to the Original Content Rewards program.
Guide · 2 min
Set up your first X ad: create an Ads account, pick an objective, set budget and bidding, target an audience, add creative, track conversions and read the results.
In short: Open X Ads Manager (ads.x.com), create an account with payment details, start a campaign with one objective, set a daily budget, choose your audience by location, interests, keywords or follower look-alikes, add a post as the ad, and launch.
Guide · 2 min
What promoted posts are on X, how they look to users, how to promote a post or boost it, what they cost, and how to pick posts worth promoting.
In short: A promoted post is a normal X post that an advertiser pays to show to more people; it appears with an 'Ad' label in timelines, search and profiles, and you can create one from Ads Manager or by boosting an existing post.
Guide · 2 min
X Ads campaign objectives explained: reach, video views, pre-roll, app installs, website traffic, engagements, followers and sales, and when to use each.
In short: Choose the objective that matches the action you want: Reach for awareness, Video views or Pre-roll for video, Website traffic or Sales for your site, App installs or re-engagements for apps, Engagements for interactions, and Followers for audience growth.
Guide · 2 min
Make video ads that work on X: promoted video, vertical video and Amplify pre-roll, lengths and aspect ratios, captions, the first three seconds, testing.
In short: Use short promoted videos (aim for 15 seconds or less) in 1:1 or 16:9 for the timeline, 9:16 for vertical video ads, with captions, your brand and message in the first seconds, and a clear call to action.
Article · 3 min
How creators earn on X in 2026: the end of Creator Revenue Sharing, the Original Content Rewards program and its requirements, creator subscriptions, and payouts.
In short: In 2026 X replaced Creator Revenue Sharing with the Original Content Rewards program, which pays eligible Premium creators for qualified impressions from Premium users on original posts; creators can also earn through subscriptions from their followers.
Article · 2 min
Eight realistic ways to earn on X in 2026, from the Original Content Rewards program and subscriptions to sponsorships, products and services, with what each needs.
In short: The realistic ways to earn on X are X's Original Content Rewards payouts, creator subscriptions, sponsorships and paid partnerships, selling your own products or services, affiliate links, freelance work found through X, tips, and consulting; most income comes from the last few, not from X itself.
Article · 2 min
All X ad formats explained: promoted image, video, carousel and text ads, vertical video, Amplify, takeovers, Live, Dynamic Product and Collection ads.
In short: X sells promoted ads (image, video, carousel, text), vertical video ads, Amplify pre-roll and sponsorships, Timeline and Spotlight takeovers, X Live, Dynamic Product Ads and Collection Ads, plus add-ons like website and app cards and branded hashtags.
Article · 2 min
X's rules for cryptocurrency ads and sponsored posts in 2026: which advertisers qualify, country limits, disclosure, what's banned, and how users spot crypto scams.
In short: X allows some cryptocurrency ads from approved advertisers in a limited set of countries, subject to licensing and local law; rules for sponsored creator posts about crypto changed more than once in 2026, and users should treat unsolicited crypto offers on X as likely scams.