Short answer
Open Explore, tap the settings (gear) icon, turn off 'Show content in this location' (or personalization), choose Explore locations and pick a country or city.
Key takeaways
- Trends default to your location and interests.
- Location trends are useful for local businesses and travel.
- Not every city has its own trend list.
X shows trends tailored to you. To see what a specific country or city is talking about, change one setting.
How do I change the trends location?
Explore > settings > turn off current-location trends > Explore locations > choose a place.
On the web:
- Click Explore.
- Click the gear icon at the top.
- Turn off Show content in this location (wording varies).
- Click Explore locations and search for a country or city.
In the app, the steps are the same from the Explore (search) tab.
How do I read a trend?
Each trend shows a category, the trend itself and often a post count; tap it to see the conversation.
"Trending in Istanbul" means local. "Sports ยท Trending" means category-based. A post count gives a sense of scale, though X doesn't always show it.
Who uses location trends?
Local businesses, journalists, travelers and anyone with an audience in another country.
A restaurant can spot a local event drawing crowds. A brand can see how a campaign plays in different markets. For using trends well, see how trends work.
Why do some trends look odd?
Trends capture spikes, so they include jokes, typos, sports nicknames and names of people in the news for all kinds of reasons.
A name trending doesn't mean something happened to that person; read the posts before assuming. Trends can also reflect coordinated campaigns, which X tries to filter. And because trends are recalculated constantly, a topic you saw an hour ago may be gone.
How can a local business use location trends?
Check your city's trends at the start of the day and look for events, weather and local news your customers are talking about.
| Trend type | A sensible response |
|---|---|
| Big local game or concert | Opening hours, a themed offer, "we're open late" |
| Weather event | Practical info: delays, closures, delivery changes |
| Local festival or holiday | Join with a relevant photo or offer |
| Bad news or tragedy | Stay out unless you have useful help to offer |
Don't attach your brand to a trend that has nothing to do with it. Read how trends work for the background.
Questions people ask
Why can't I find my city?
X offers trends for a set of countries and larger cities. If yours isn't listed, pick the nearest city or your country.
Do trends by location change what I see in For You?
No. The setting changes the trends list in Explore, not your timeline.
Can I see worldwide trends?
Choose 'Worldwide' (where offered) in the location list, or check several major countries.