Short answer
Go to Premium in the X menu, open Profile customization (or Preferences) and turn on Hide your checkmark; the badge disappears from your profile and posts while your Premium features keep working.
Key takeaways
- Only Premium and Premium+ subscribers have the setting; Basic has no checkmark to hide.
- Hiding is cosmetic: reply boost, editing and other features continue.
- X may still show the badge in some places, such as when it's required for a feature to make sense.
X added the option to hide the checkmark in 2023, not long after the blue check became something you pay for. It's simple to switch on, but it only exists for some subscribers.
Where is the hide-checkmark setting?
Under Premium settings, in the profile customization section.
On the web:
- Log in at x.com.
- Click Premium in the left menu (or More > Premium), then the settings or Preferences area.
- Open Profile customization.
- Turn on Hide your checkmark.
In the app, tap your profile photo, tap Premium, then find Profile customization and the same switch. X moves Premium settings around now and then; if you can't find it, search "checkmark" in Settings.
What changes when I hide it?
The blue badge disappears next to your name on your profile and posts; your Premium features stay.
You can still edit posts, write long posts, use bookmark folders and get reply prioritization. X notes that the badge may still appear in a few places where a feature depends on it. Turning the setting off brings the badge back.
Who can't hide it?
Basic subscribers (who have no checkmark), organizations with gold or gray checks, and accounts whose badge is required.
If you're on Basic, there's nothing to hide: Basic doesn't include a checkmark. Organization checks belong to a separate business product. If your checkmark is under review after a profile change, the setting has no visible effect until the review ends.
Should I hide it?
Hide it if the badge works against you with your audience; keep it if you need people to trust that the account is real.
Journalists, support accounts and anyone often impersonated benefit from showing it. Some artists and writers hide it because their audience reads a blue check as a political signal. Both are normal choices. For more on what the badge means today, see What was Twitter Blue?
Questions people ask
Why would someone hide their checkmark?
Because since 2023 the blue check signals 'pays for Premium', which some readers dislike. People hide it to avoid that reaction while keeping features like editing and long posts.
Can I hide the gold or gray checkmark?
The hide setting is for the individual Premium checkmark. Organization badges are tied to the business subscription and aren't hidden the same way.
Does hiding the checkmark change my reach?
X says the setting is cosmetic. Reply prioritization is a Premium feature and keeps working whether the badge shows or not.